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Author: Matt Sparks

Go Deeper with Your Story

April 8, 2019 Matt Sparks

At SXSW last month, I attended several presentations that were well practiced but dull. There wasn’t anything inherently wrong with…

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Posted in: Essays

A Website is a Self-Invention Machine

March 31, 2019 Matt Sparks

“A website is not just a self-promotion machine. It’s a self-invention machine.” – Austin Kleon, in an interview by Debbie…

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Posted in: Lessons Learned

Bright Minds and Living Better Stories

Matt Sparks

The brightest minds of our generation are all saying the same thing in different ways. They’re teaching us how to…

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Posted in: Lessons Learned

Serendipity > FOMO: How to Plan for SXSW

March 30, 2019 Matt Sparks

(I just unearthed this essay from an old blog of mine. It’s worth reposting here, even though SXSW ended a…

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Posted in: Essays

Why Solo Presentations Are Better than Panels

Matt Sparks

I’ve attended hundreds of panels over the years. I’ve also watched hundreds of solo and dual presentations. In this time,…

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Posted in: Essays

Management Consulting Is a Difficult Business Model

Matt Sparks

Management consulting is a difficult business model. It’s not clear when a management consulting project is done nor if a…

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Posted in: Lessons Learned

We Find Peace When…

Matt Sparks

“We find peace when we stop trying to defend the main character [of our stories].” – Don Miguel Ruiz and…

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Posted in: Lessons Learned

The Conference Bubble Will Pop

March 8, 2019 Matt Sparks

We are in a conference bubble. There are too many conferences, and not enough value being offered. New conferences are…

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Posted in: Essays

The Epic Journey of the Four-legged Water Strider

December 5, 2018 Matt Sparks

Last night I had a dream that I was watching a water strider bug with only four legs. Two legs…

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Posted in: Essays

Order Muppets, Chaos Muppets, and Entrepreneurial Optimization

November 16, 2018 Matt Sparks

Everything is always always optimizing for something. That is, getting as close to the maximum or minimum for at least…

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Posted in: Lessons Learned

Is Your City Lifting You to Power?

November 15, 2018 Matt Sparks

Prominence, influence, and celebrity are products of place. Frank Sinatra knew this, which is why he sang of New York,…

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Posted in: Lessons Learned

Genius Is Specialized

November 14, 2018 Matt Sparks

Geniuses aren’t genius on every topic. Many people forget this and think that because they have an audience and some…

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Posted in: Lessons Learned

Conspiracy Is Neutral, How We Do It Is Not

November 13, 2018 Matt Sparks

In Ryan Holiday’s latest book, Conspiracy, he says that conspiracy is neutral, but how we do it is not. Conspiracy…

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Posted in: Lessons Learned

Relationships Are Our Story

November 12, 2018 Matt Sparks

In Esther Perel’s new book, The State of Affairs, she says that the quality of our relationships determines the quality…

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Posted in: Lessons Learned

Tenacity Is Inneffective Failure

November 11, 2018 Matt Sparks

Tenacity is ineffective failure. That is, if we keep pushing and working hard on our projects until we’re successful, paradoxically…

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Posted in: Lessons Learned

We Teach Others How to Treat Us

November 10, 2018 Matt Sparks

We teach others how to treat us. We do this by what behaviors we allow, what we reinforce, and how…

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Posted in: Essays

Understanding Is a Spectrum

Matt Sparks

Understanding is not binary, yes or no, understood or not understood. Understanding exists on a spectrum with many shades of…

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Posted in: Lessons Learned

Put Session Info on Your Business Cards

November 9, 2018 Matt Sparks

When presenting at a conference like SXSW, make business cards with your session info on them, including the session title…

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Posted in: Lessons Learned

Love Is Not a Zero-Sum Game

November 8, 2018 Matt Sparks

Natalie Portman recently gave an inspiring speech in which she said: Many men are behaving like we live in a…

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Posted in: Lessons Learned

Jobs Are Always Side Hustles

November 7, 2018 Matt Sparks

Never be duped into thinking that working for another person is a good, reliable, long-term option. We’ll never be that…

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Posted in: Lessons Learned

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