We often have a low opinion of our mentors when we first meet them. We might not recognize them as…
People aren’t resistant to ideas, they want to be heard. If we’re trying to convince or persuade someone, we can…
All change of any kind results in a trauma effect. The effect could be as mild as someone saying to…
Presenteeism is far more costly than absenteeism, as measured in terms of lost productivity, damaged relationships, infesting company culture, and…
The best way to prepare a talk is to provide the information you want to tell yourself three years ago.
We can learn from any experience, even the most ordinary of moments. This is because there are no ordinary moments.…
The Theory of Negativity for marketing is like the law of attraction plus reverse psychology. It’s where a company’s brand,…
Sales gurus often claim it takes seven touch-points to make a sale for many real life sales transactions (as opposed…
The best messaging has the courage to be incomplete. Don’t be all things to everyone. For example, if you’re doing…
I’ve been a little short on sleep all week. I had trouble learning ASL in class tonight. My brain just…
Just about every software idea I can come up with is already being done by 27 other companies, half of…
Everyone can write evergreen content (a.k.a. perennial sellers), create timeless high-quality products, or build businesses that last generations. Unfortunately, most…
Online marketing (e.g. email campaigns, Facebook ads, Google ads, blogs, SEO) changes lightning fast. The algorithms are updated, technologies change,…
When someone is in production mode, as in, working hard at a job, growing a business, shipping projects, etc., we…
Everyone who used to daydream about being a writer or musician or artist now suddenly is one by simply doing…
Writers can often earn far more money by self-publishing, provided that it’s still done professionally, as I learned from this…
I read a wonderful illustrated story recently where I found this gem: “Don’t start over! Don’t believe mistakes can’t be…
If I’m thinking about an old friend, perhaps even thinking about reaching out to them, inevitably they’ve been thinking about…
Every Sunday evening, I make a list of tasks or goals to accomplish in the coming week. Jenn and I…
When building a sales force from scratch for a new(er) business, we have two choices in what kind of sales…