Everyone can write evergreen content (a.k.a. perennial sellers), create timeless high-quality products, or build businesses that last generations. Unfortunately, most content is fluff, most products are bound for the landfill, and most businesses fail in the first year, partly because most people take shortcuts and don’t put in the work. They may put in long hours, but they don’t put the work required to make something that’s truly great. It takes a little extra effort and a longer-term vision to create something of lasting value, but everyone can do it. It’s not just special people or geniuses who can do it. We all can. Think how great the world would be if we did.