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Tag: entrepreneurship

Unit Economics: Cost Types and the Stages of Business Growth

July 28, 2025 Matt Sparks

As I’ve written before, start-ups should use variable costs whenever possible, growth stage companies should shift to using fixed period…

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Posted in: Essays Filed under: business, entrepreneurship, finance, opportunity analysis, startups, Unit Economics

Unit Economics: Lifetime Value and Customer Acquisition Cost

Matt Sparks

Another common way to think of Unit Economics (i.e. instead of the method I’ve described in my prior posts) is to…

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Posted in: Essays Filed under: business, entrepreneurship, finance, opportunity analysis, startups, Unit Economics

Unit Economics Explained – Part 6: Summary

Matt Sparks

Unit Economics are the most important quantitative tool for opportunity analysis. Having even read this chapter, you’re in the company of an…

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Posted in: Essays Filed under: business, entrepreneurship, finance, opportunity analysis, startups, Unit Economics

Unit Economics Explained – Part 5: Common Mistakes

Matt Sparks

Even though basic Unit Economics and the four formulas are simple, novices often make mistakes when calculating Unit Economics. Below…

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Posted in: Essays Filed under: business, entrepreneurship, finance, opportunity analysis, startups, Unit Economics

Unit Economics Explained – Part 4: Advanced Unit Economics

Matt Sparks

The Unit Economics in some businesses can be quite complicated. Airlines and schools are good examples. Airlines must understand how many tickets…

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Posted in: Essays Filed under: business, entrepreneurship, finance, opportunity analysis, startups, Unit Economics

Unit Economics Explained – Part 3: The Formulas

Matt Sparks

Unit Economics are calculated using four separate formulas that build upon each other and use the various cost totals as…

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Posted in: Essays Filed under: business, entrepreneurship, finance, opportunity analysis, startups, Unit Economics

Unit Economics Explained – Part 2: Units and Costs

Matt Sparks

Units  When calculating Unit Economics, you must first decide what unit you will use as your base unit for the…

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Posted in: Essays Filed under: business, entrepreneurship, finance, opportunity analysis, startups, Unit Economics

Unit Economics Explained – Part 1: Why Unit Economics Matter

Matt Sparks

The single best tool for analyzing a potential entrepreneurial or investment opportunity is Unit Economics. Unit Economics answer three basic questions,…

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Posted in: Essays Filed under: business, entrepreneurship, finance, opportunity analysis, startups, Unit Economics

Experience Is Logarithmic

October 24, 2023 Matt Sparks

Experience is logarithmic. More specifically, an individual’s personal work experience and capabilities within a single field, industry, or role compound…

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Posted in: Uncategorized Filed under: business, CPG, ecommerce, education, energy storage, entrepreneurship, finance, l&d, leadership, learning, life path, personal growth, renewable energy, rock climbing, solar, sustainability

We Need Better CFOs

January 31, 2022 Matt Sparks

There’s a big need here, and few people who can fill it.

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Posted in: Lessons Learned Filed under: CFO, entrepreneurship, finance, startups, technology

Read What You Do

January 30, 2022 Matt Sparks

Reading is good, but reading plus real-time experimentation is a far better way to learn.

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Posted in: Lessons Learned Filed under: business, education, entrepreneurship, finance, learning, reading

Alternate Universe Warnings

May 16, 2020 Matt Sparks

Things not going well? Maybe they actually are but we just can’t see it yet.

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Posted in: Essays Filed under: COVID, covid-19, education, eLearning, entrepreneurship, life path, pandemic, philosophy, spirituality, stories, storytelling, video games, XR

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