As I’ve written before, start-ups should use variable costs whenever possible, growth stage companies should shift to using fixed period…
Another common way to think of Unit Economics (i.e. instead of the method I’ve described in my prior posts) is to…
Unit Economics are the most important quantitative tool for opportunity analysis. Having even read this chapter, you’re in the company of an…
Even though basic Unit Economics and the four formulas are simple, novices often make mistakes when calculating Unit Economics. Below…
The Unit Economics in some businesses can be quite complicated. Airlines and schools are good examples. Airlines must understand how many tickets…
Unit Economics are calculated using four separate formulas that build upon each other and use the various cost totals as…
Units When calculating Unit Economics, you must first decide what unit you will use as your base unit for the…
The single best tool for analyzing a potential entrepreneurial or investment opportunity is Unit Economics. Unit Economics answer three basic questions,…